Introductory offer Corporate Video Production in Malaysia starting at RM 2500.
Please note: Offer ended on January 2018.
If you’re a business looking for a professional video production company in Kuala Lumpur, Malaysia? Web Interactive Films offers a limited time only introductory offer this.
Our award-winning team will craft an experienced video to connect with your target audience. We have heaps of professional experience with large and small productions.
SPECIAL INTRODUCTORY OFFER!
All our Corporate Video Services for RM 2500/-
*Limited videos. Only one order per customer.
Corporate Video Package
That’s not all. Our services include the following:
Training and Induction Video
Corporate Videography Package
WIF. Petaling Jaya, Kuala Lumpur. Malaysia.
Email: Mark @ WebInteractiveFilms.com
Why should companies produce Corporate Films?
Firstly, what are corporate films?
Corporate videos are a way of documenting a company profile and service to clients, stakeholders or specific target audience.
With so little time and low audience retention and attention spans especially at meetings and exhibitions, we have observed the growing demand to communicate the key essentials in a quick and effective way. It’s imperative to present corporate videos to communicate, either for B2B or B2C communication.
The Video Marketing and YouTube stats are escalating every day. Viewers prefer to consume videos on their devices more than TV. The top social media activity is watching videos online. Matter of fact, YouTube is the second largest search engine, Google being the first. So how do you leverage on this untapped audience?
Here are 5 Top Corporate Video PreProduction and Production Tips that brands use in 2018.
ONE: Target Audience & Message
The first question I usually ask is: Who is your target audience? If your answer is “everybody”, it’s time to put more thought into who we want to target. The next step is to get more specific “Who is your primary target audience?”. If you haven’t researched your target audience well enough, the chances of you connecting with them at a primal level are slim.
Identifying your target audience is the number one, most important task, before planning a video production. Why do I say this. A lot of the top most effective videos are a result of understanding the target audience. This information translates into developing characters and also how to approach the script. Even the graphics, camera angles and camera movements during a shoot are influenced by the character, emotion and mood.
If you would like to know a little more about them your TG?
Ask yourself questions like:
- Who are people that I need to consider as the highest priority?
- Have we noticed problem areas in our communication lately? Who are the group of people affected by this the most?
- What is my typical client or customer profile? Ex: Senior Manager?
- What are my target groups educational qualifications?
- What language do they speak?
- When, where and what time do they consume similar content?
Only looking up your target audience age and demographics isn’t really enough.
I cannot emphasise the below fact more. It makes a world of a difference in the production.
Look up feedback on forums and what kind of common questions people in your industry are asking? This could be the biggest hint and the heart of your entire story…
TWO: People may tell you that storytelling isn’t relevant and doesn’t work. But the numbers prove otherwise, Audience retention increases by 60%.
If you want to grab someone’s attention tell them a story. This is an ancient art used to communicate information from generation to generation and hasn’t really changed at all. You’ll observe a freakishly alose connection and link between storytelling, learning and memory. If you recollect, most of your learning as a child came through stories. Stories have a very simole narrative structure and all folktales have this very same narrative.
Let me show you!
Once upon a time, a poor orphan boy is displaced from his life when he sets on a journey. He is usually displaced from his ordinary life to achieve this new desire. There is a powerful antagonist who terrorises the land. Our protagonist trains under his mentor and seems capable, but comes close to defeat. After much struggle, the hero, along with the help of his allies is able to overpower the villain. The hero saves the damsel and starts a new life. They live happily ever after.
Haven’t we heard the same story before? Does it sound familiar?
But what does this have to do with serious corporate filmmaking you ask?
While we might not be able to flesh out such elaborate characters into a corporate film, all is not lost. We could still use the product or solution as the hero of our story. Sometimes our audience could be the hero tormented by a certain situation. Challenges and pain points could be our antagonist. Your products and services will be powerful allies to your consumer to help them achieve historic success.
How does this sound to your viewers?
Your audience experiences an immersive narrative. They are now deeply engrossed and motivated to see how your story pans out. The story at the heart? How is success achieved in your realm?
THREE: Emotionally engaging your viewers.
It is imperative to connect with your audience on many levels. Instead of belting out a tonne of features or jargon. Approach the heart of the matter. Pick out 2 or 3 simple points communicate and spin them in at least 3 different ways within the narrative of your story. This helps your ideas register in different parts of the viewer’s brain, It also helps the viewer to remember your message better. Humour isn’t the only emotion that can be added into a film. In most cases, humour is essentially inappropriate in a serious corporate communication message. The challenge is to break away from a flat storyline and add emotion to keep the viewers curious to find out what happens next?
FOUR: Leading your audience to a call to action registers and connects the entire experience into a quantifiable metric.
When you produce a corporate film, Everything leads up to this one final moment of truth.
A call to action could be simple. Connect with us to know more. Avail a certain offer for a limited time only…
By missing out on an effective call to action you could be missing out on the single most important link from your communication to your sales process.
FIVE: Analytics and tweaking your video from time to time can increase your interactions by 100%.
There’s a lot we can learn from feedback and analytics. Sometimes by adding a few tweaks we see the videos answering core questions, going organically viral or even creating curiousity among consumers and investors to interact with a brand. Analytics of dwell time and click through ratios also tell us where our viewers drop off. There are many small tweaks we can create like pattern interrupts and interactive questions or offers that keep the audience engaged to continue to consume your video content.
Ninja Tip: Branding & Consistency
To keep viewers coming back and relating to your content you want to build a relationship with them. It is important to have a consistent message throughout all your videos so that the viewers may identify with you as a brand. You don’t want your videos to look like they belonged to someone else and you just slapped on a logo animation on it, Do you? Your corporate videos should identify with your brand aesthetics and company’s personality.
Leave a comment below if you have any questions. Do share this page with a colleague or friend, if you know that they are looking to develop a video quick.