Video for Small Business Owners

Animated Explainer Video

Video production presents your company with a brand new opportunity for marketing. As a corporate explainer video company, I work with entrepreneurs often. Perhaps, you have a medium to small sized business.

Sample business advertisement video example

You might be asking yourself if a video is right for you?

The answer in short, by adding video to your small business marketing plan you’re bound to see a rise in subscribers and conversions. You might be asking yourself if a video is right for you? The answer in short, by adding video to your small business marketing plan you’re bound to see a rise in subscribers and conversions.

Reaching a Global Audience with Video Advertising.

The benefit of online video marketing for small business doesn’t only lie in its global reach. You’ll find video provides a cost effective method of advertising. YouTube ads are really inexpensive for most niches. If you target an international audience, you’d be surprised to know: There are a lot of English-speaking countries like Finland, Singapore, Malaysia and India where YouTube ads are really cheap. Even when it’s for video marketing for small local business, YouTube ads are very cheap.

Small Business Video Production.

All that you need is a camcorder or any video recording device. A Smartphone, for instance, you’ll find that it is capable of producing great video content.

Before moving forward with a video for your small biz,  let’s get familiar with a couple of things.

Online video allows viewers to see what you have to offer. If you create a video for your company you’ll find that it pays off for itself. Add video to your article content to make it rich and sticky. Creating videos for small biz will enable you to use your creative thinking to create something which has value and connects with your audience. Explore this new dimension to the medium.

If you’re not sure where to begin, You can simply take the content or sales page copy, convert it into a video and add a voice over narration.

Creating your first video production?

There are some pretty cool cloud-based services that can do that for you online for free.

Best small business viedo advertisement.

A key to growing your business: is not waiting for organic growth. The other thing I have personally learnt is that you need to automate or outsource tasks and pay attention to the bigger picture, like driving your business forward. A good way to do this is prioritising your daily responsibilities. See what tasks are taking up too much of your time. Get some of these jobs done by outsourcing. Taking control of your campaigns with media plans.

If you have no clue, learn from what your competition is doing!

Outsourcing your video production work doesn’t have to always be expensive. You might need a simple video to make your article more sticky. If you intend to create a video for a small company, You have a choice of different video styles to select from. Getting a quick video done isn’t that expensive anymore, it can be done quite easily on freelancer sites. If you wish to keep video production costs low then search for somebody affordable online. The simple truth is a video for a small company is inexpensive.  You could commission quick videos for $5.

Here are a few sites that can help you find a freelancer to do your online video gig:

http://www.fiverup.com/

http://gigbucks.com/

http://zeerk.com/

Produce Quality Videos too!

You don’t want to go cheap for every video! You need to consider your brand too. A balance of good quality videos is required for a successful campaign. A really bad one can cause a negative impact in your audience perception of your brand.

A professional explainer video company will be capable of making a video for your small business and can advise you on the right technology: camera, lighting, animation, etc. The final output can be can exceed the expectations of your audience.

Publishing and hosting your videos.

On YouTube, you’ll find an assortment of video content, some really good, some not so much. As competitive as YouTube maybe, it’s still the best platform to stream videos fast. This has to be the very best video promotional tool to take benefit of if you’re using video for small business.  Push your video with a strong advertising campaign and you’ll break the threshold. More company owners are using video production in their campaigns to be able to promote their merchandise or services every day. Video on a web page simply tells Google to pay attention to it. And your visitors linger on a bit longer.

Good Samaritan, storyteller, filmmaker and convivial marketing companion. Mark writes about lead generation and video marketing for corporate films and explainer video production.