Corporate Video Production! We’re not here to sell! We want to share your story. Coporate video at RM 1300. If you’re a startup and looking for a video production company in Kuala Lumpur, Malaysia? WIF has some awesome introductory offers this month. We have an award winning team with heaps of professional experience on large and small productions.
SPECIAL INTRODUCTORY OFFER!
All our Corporate Video Services for RM 1300/-
*Limited videos. Only one order per customer.
Corporate Video Package
WIF. Petaling Jaya, Kuala Lumpur. Malaysia.
Tel: +60107617754 | Email: firstname.lastname@example.org
Why should companies produce Corporate Films?
Firstly, what are corporate films? Typically, corporate films are documentaries that talk about an organization but from the point of view of the management. Hopefully, you have already experienced how imperative it is to use corporate videos to communicate, either for B2B or B2C communication. The Video Marketing and YouTube stats are escalating every day. Viewers prefer to consume videos on their devices more than TV. The top social media activity is watching videos online. Matter of fact, YouTube is the second largest search engine, Google being the first. So how do you leverage on this untapped audience?
Here are 5 Top Corporate Film Tips that brands use in 2017.
ONE: Target Audience & Message
The first question I usually ask is: Who is your target audience? If your answer is “everybody”, maybe you haven’t put enough thought into it. So then again: “Who is your primary target audience?”. If you haven’t researched your target audience well enough, the chances of you connecting with them at a primary level is very slim. Identifying your target audience is the number one, most important task, before planning a video production. If you would like to know a little more about them or identify your TG?
Ask yourself questions like:
- Who do I need to prioritize my interactions with?
- Are there any problem areas to rectify in our communication? Which are people affected most?
- With customers and clients, you might ask: What are their typical designations?
- What are my client’s educational qualifications?
- What language do they speak?
- When do they consume similar content?
However, just researching the age and demographics of your target group isn’t sufficient. We need to analyze their feedback, their interactions, common questions they may ask on social media: on sites like Quora and Reddit.
TWO: Story Telling
If you want to grab someone’s attention tell them a story. This is an ancient art used to communicate information from generation to generation and hasn’t really changed much. If you recollect, most of your learning as a child came through stories. Stories have a very similar narrative structure and almost al
Folk tales have a very similar narrative structure. Typically an ordinary orphan is displaced from his life when he is introduced to a quest. He is usually displaced from his ordinary life to achieve this new desire. There is a powerful antagonist who terrorizes the land. The protagonist trains under his mentor and seems capable, but comes close to defeat. After much struggle, the hero, along with the help of his allies is able to overpower the villain. The hero saves the damsel and starts a new life. They live happily ever after.
Haven’t we heard the same story before? Does it sound familiar? While it might not be able to flesh out such elaborate characters into a corporate film, all is not lost. We could still use the product or solution as the hero of our story. Challenges could be our protagonist. And your viewers could be motivated to see how your story panned out and how you achieved success in your realm.
It is imperative to connect with your audience on many levels. Instead of belting out a ton of features or jargon. Approach the heart of the matter. Pick out 2 or 3 simple points communicate and spin them in at least 3 different ways across your story. This helps your ideas register in different parts of the viewer’sr brain, It also helps the viewer to remember your message better. Humour isn’t the only emotion that can be added into a film. In most cases, humor is essentially inappropriate in a corporate communication message. The challenge is to break away from a flat storyline and add emotion in between to keep the viewers curious to find out what happens next?
Ninja Tip: Branding & Consistency
To keep viewers coming back and relating to your content you want to build a relationship with them. It is important to have a consistent message throughout all your videos so that the viewers may identify with you as a brand. You don’t want your videos to look like they belonged to someone else and you just slapped on a logo animation on it, Do you? Your corporate videos should identify with your brand aesthetics and company ‘s personality.
Leave a comment below if you have any questions. Do share this page with a colleague or friend, if you know that they are looking to develop a video.