When we approach a professional corporate video, we first work on a script.
Typically a script is developed from some raw points shared from the client like a PPT or an email. This is developed into a story. It is next, also imagined visually and broken down into different scenes. It is usually tabulated into a spreadsheet with the script along with the description of each scene.
This script is then translated into a presentation or hand drawn storyboard.
Actors are cast and shortlisted after auditions. This is taken care by a casting agency. Sometimes the actors are employees of the corporate company itself.
We procure all the props, do a recon of the different locations, make notes about everything that’s needed. Including locations to raw power points for lights. This is typically the responsibility of the assistant director and production manager. If a set needs to be designed an art director is hired.
We have a couple of meetings called pre production meetings to sign off on everything with the corporate.
Production and crew
On the day of the shoot we have a cameraman and camera assistant who deal with the camera. We have a director of photography who sets the lights and checks the frames for consistency and balance. There are lighting assistants who set up and adjust the lights.
The sound engineering team and assistants capture sound using a boom mic and lapel mics that are monitored and se t to an external recording device or the camera.
The assistant director works along with the actors. The director nontiors the scenes and continually gives feedback to the assistant director.
A typical corporate film of a 5 minute duration might take 2 to 3 days to shoot.
The footage is then backed up on a separate drive. The assistant director separates the good takes from the non good takes.
The video editor then creates an offline edit according to the storyboard.
Video animation, motion graphics and titles are designed sparately and sent to the editor. VFX is also incorporated sometimes.
Typically a first cut is shared with the client and any changes are incorporated.
We use a voice over from our team as reference for the edit.
Once the edit is approved we get a professional voice over to record the voice.
The video is colour graded to look more cinematic or corporate and to match the lighting and colours from different shots and cameras.
The sound studio adds sound effects, a background music score and the voice over on different layers and then masters the sound.
The video editor then slaps on the sound provided by the studio and publishes a final files as per the requirements and video specifications of the corporate company.
There you have it, just another day at the office!
The secret to finding the best video camera for YouTube videos is also the same secret to producing a blockbuster movie. So, in less than 2 minutes, let me tell you how blockbuster movies are made…
One of the most memorable movies, when I think of a short film, is Napolean Dynamite. It’s no blockbuster. The short film had humble beginnings. The short film was called Peluca, that means “wig” in Spanish. And the scene and lead, Jon Heder was cast into the feature “Napoleon Dynamite”.
Some of you might be now thinking: “What a ridiculous movie?”. But let’s talk about the short. It was shot on 16mm film. All black and white. With a budget of $500. The movie was shown at the 2003 Slamdance Film Festival.
The story about how Seth skips school along with two of his friends. His friend Giel suffering from a malaise; decided to show up bald to their little rendezvous. They end up buying a wig for Giel and later head back to school. What happens next is quite a non sequitur, Seth heads to the FFA contest.
What do you think really took the film from a short to a feature? The technology? Not quite. It’s the story. It’s all character building, that is the very first step. If you can build scintillating characters into your story production, things will start to happen for you. This is the secret to virality and maybe someday getting into a feature. The technology is just a tool. You can always make something great with whatever you have, lying around, even if it’s your smartphone tucked into your side pocket. What camera, what lens? Doesn’t really matter?…
You need the tech that will do justice to your story. And when your story is on YouTube, you need the technology that suits YouTube productions and workflows best. This is a secret that only most production people know. Even some of the top YouTube content creators don’t have a clue about video production and efficient workflows. They repeat tasks unnecessarily, over and over again.
When you consider a camera for productions. Especially for YouTube. You want to look for something that will reduce time on your workflow. This is the reason a black magic pocket camera or a DSLR is not the best fit. They need to be rigged up, they have uncomfortable ergonomics and yes, they require tonnes of post-production. You’re most likely to have to sync your audio, record it separately and sometimes re-shoot because your footage is out of focus. And worst of all, the footage looks soft, digitally enhanced and the opposite of cinematic. It looks fake!
What are some cheap and affordable cameras for YouTube?
If you have been considering investing in a good smartphone, you’re on to something interesting here. Smartphone filmmaking is by far the best tech for YouTube and short film videos. Typically, both these productions don’t pay you. The chances of making money from either of these are less than winning a lottery. True, 93% of YouTube channels have less than 100 subscribers and less than 1% of YouTube channels make more than minimum wage. It’s just that YouTube features only these channels that we start to believe the “I can do that too!”. So investing in a smartphone is not a loss. Meanwhile, you might already have one…
What are some advantages of using your smartphones for YouTube video productions? It simplifies your workflow like crazy!!! Yup, it makes things crazy simple. You don’t have to transfer your footage here and there, you could shoot, edit and upload your video right from your phone. You could set up a teleprompter on your screen or even edit while live recording using the pause function.
When you’re on a lookout for a smartphone for YouTube or Shortfilm video production. Consider a popular brand like Samsung or an iPhone, they are more reliable and balanced phones compared to the 1+, oppo, vivo, etc. A lot of phones bost specs but don’t perform. Make sure your camera has Optical Image Stabilisation. This is a super important feature for focusing, stabilisation during hand-held shots and shooting video. If you don’t have the funds to pick up the latest phone, consider buying an older model or a used iPhone 6 or the Samsung Galaxy Note 4.
Other cameras you could consider: You could consider GoPro cameras, again you could always go for a used one or a different brand that’s cheaper. You might need to sort out new batteries if your camera is used though, so don’t forget to budget for batteries. For some short films and YouTube productions like for adventure, parasailing GoPro’s are the only way to go.
Avoid DSLRs like the plague! By the time you sort out your DSLR and rig it up, you’d notice that you could have afforded a cinema or broadcast camera with all those features inbuilt.
Best Low-Cost camcorders for YouTube Videos and short film cinematography:
You’ll be shocked to know that camcorders, out of the box give you really cinematic looking images. Now, these cameras have smaller sensors so they need more light. Shooting in low light even on the most professional camera gives you rubbish footage. So save that money and invest in video lights. The cameras have awesome ergonomics, built-in features for different looks, built in lenses, zoom and buttons and waveforms for all common video features. You don’t need a rig, your footage will look awesome, handheld, they come with fantastic in camera multi-axis stabilisation and optical image stabilisation. They have awesome audio input as well, you could make do without an external microphone in most situations.
Best Low-Cost Microphones for YouTube Videos and short film cinematography:
Audio is one of the most neglected pieces of technology in amateur productions. Improve your audio to have your productions looking more professional. I have used MP3 recorders in difficult situations like capturing a wedding or an event by placing the microphone in the person pocket and then synchronising this sound to the footage in post-production. For interviews consider using a boom mic or a lavalier mic.
Essential Video Accessories & Rigs especially for smartphone filmmaking:
If you are using your smartphone, do your best to not shoot handheld. Use an adapter clip and mount your smartphone to a monopod. The monopod could be even used as a Steadicam. Balance the monopod horizontally with two fingers to find the centre of gravity, hold your monopod at that point while it is flipped back to be vertical to get stable shots while running and walking. Gorilla pods are great for shooting vlogs and to mount your camera on your table.
Don’t go for long 4 foot sliders, most cinematic shots are subtle; even a 9″ or 13″ pocket slider will get the job done and do it magnificently. The advantage is that you need just one tripod or stands for the setup, you won’t have to take time to rig up the slider. Sliders are great to get some interesting angles and movements to show emotion, reveal a dramatic scene or even for product and tech reviews.
Lighting that’s affordable and won’t run up your electricity bill:
Stay away from cheap LED panel lights (not LED bulbs), they have a very low range and they are really intense, they can give your talent a bad headache. Meanwhile, they aren’t nice and soft so that cause harsh highlights and they aren’t powerful enough to diffuse a shadow or brighten a background.
A low-cost solution is to use LED bulbs, you can get some pretty heavy duty ones or even use CFL. You can use combinations of warm and daylight depending on your shot. The LED bulbs are quite diffused and the umbrellas further diffuse them to give you a soft glowing light to brighten up your talent. Excellent for vlogs and interviews. Take of the diffusion to use it as a harsh backlight to create some separation between the talent and background.
Consider small lights to backlight your products or hide behind your talents, coffee mugs, they always come in handy somewhere or the other and save you a ton of money.
Can’t afford an underwater camera? Consider a waterproof pouch to capture some of those risky shots where water is in arms length.
If searching for a way to edit your home videos, as well as videos that you might be wanting to put on the Internet to create your very own YouTube Channel, free video editing software may be the right fit for all your needs. If you simply want a method to edit your video and are not searching for complicated applications, these free video editing software might help.
Typically, Video Software needs to be download onto your computer and then installed. Thre are also online apps to edit videos that allow you to upload your videos and then edit your videos online. It’s a matter of preference really. What fits your workflow best? It’s your very own personal opinion of which one you’d rather use.
The Filmmakers’handbook from the digital age is worth a read to understand the filmmaking process especially video editing.
There are some of us that do not want to install a ton of apps on our computers. Sometimes the editing apps might not suit low specifications. Online editing software will suit these requirements. Maybe, you are using an office laptop. In almost any event, you’ve several other options because online editing software is widely available.
Here is a list of different editing software that you may choose from, for online editing.
InVideo is a very nifty browser-based video creation software. It has advanced and simple customisation options and works best on Google Chrome. Invideo uses free and subscription stock footage to make videos from your text script automatically. You can then customize the titles, edit and alignments to have a working video right from your browser. It is ideal to create social media content for organisations.
WeVideo (Cloud-based) Cloud-based video editing programming (i.e., you go online to use this program as opposed to downloading and installing it to your hard drive) is developing increasingly well known.WeVideo certainly offers some more professional elements and usefulness, including sound control abilities and a library of copyrighted music. The free version of WeVideo isn’t without its constraints.One noteworthy drawback is that you’re just given 5GB of distributed storage. In case you’re making a short video, this is fine. But, in case you’re wanting to edit numerous videos, you’ll unquestionably require more space. The free form additionally puts a WeVideo watermark on your recordings, which isn’t a perfect solution.
Pixorial Pixorial is one of the more mainstream of the video creation and editing apps that are accessible on the web today. Pixorial is exceedingly easy to use with its video creation and editing UX laid out in an extremely straightforward and intuitive design. You don’t need to be an ace or even know anything about video editing to utilise Pixorial it is really that basic. Pixorial has an Android and in addition, an iOS application that you can download on your smartphone.
Kaltura Kaltura is well known and all things considered. It is the main Open Source Online Video Editing Platform in the World. Accessible on Kaltura are professional video editors that enable you to create great videos. This is not to discourage the noobs and those simply exploring the universe of filmmaking. The site is additionally quite simple to use as a novice. What’s more, the most flawlessly awesome thing about Kaltura is that it gives incredible documentation and tutorials as well. You can simply access online when you to need it. Kaltura is a free open-source online video editing application.
MIXMOOV MIXMOOV is an exceptionally easy to edit and effortlessly intuitive Online Video Editor. A standout amongst the most prevalent video altering sites online, MixMoov gives you an online video altering toolkit, which you can additionally modify to make whatever you need. This award-winning site’s extraordinary very professional and useful editing options.
Here is the list of free Video Editing Softwares that you can download and install on your computer.
Avidemux (Windows/Mac/Linux)Avidemux enables you to do essential video editing (no sound design) without worrying about loss of video quality. Be that as it may, Avidemux has a couple of more tricks up its sleeve.First off, the program bolsters numerous video formats, including AVI, DVD, MPEG, QuickTime, and MP4. Likewise, Avidemux accompanies a few channels that enable you to play out a large group of various capacities, from flipping and turning clasps, to including subtitles, to changing hues and brilliance levels.And keeping in mind that the expectation to learn and adapt for Avidemux is a marginally more extreme contrast with other software on the list, the upside is that there’s a broad Avidemux wiki that details all that you have to know.
Blender (Windows/Mac/Linux)The open source program Blender is something beyond a video editor: It’s an out and out 3D modelling suite, which takes into account demonstrating, rendering, movement following, and the sky is the limit from there.On the video editing side, there are a huge amount of components, including transitions, speed control, channels, change layers, and the sky is the limit from there. There are likewise 32 elements accessible for including video cuts, sound, pictures, and impacts, which means that you can create some unfathomably complex video.For the novice video editor, all the tools that are accessible can be somewhat overwhelming. However, in the event that you’re hoping to create a genuinely proficient quality video – without dealing with watermarks – Blender is a strong alternative.
Lightworks (Windows/Mac/Linux)Like Blender, Lightworks is certainly at the more progressed (and capable) end of the video altering programming range. Indeed, it’s a program that has been utilised to edit some notable and award-winning movies, including Pulp Fiction, L.A. Private, and The King’s Speech. There are two distinct licenses you can browse with Lightworks: “Free” and “Ace.” (The last of which, as you may have speculated, requires that you spend good some money.) The fundamental contrast between the two licenses is that the Pro version offers more elements, including stereoscopic video and extend sharing. However, the free version is still very capable, giving 100+ effects and supporting multi-cam editing.
Machete Video Editor Lite (Windows)At the novice end of the range is Machete Video Editor Lite, which enables you to cut, duplicate, and join diverse clips of video. Machete Video Editor Lite was “intended for simple and basic “cutting” of your video files.”The program’s instinctive interface implies you won’t need to really look up a help file or document. Video Editor Lite doesn’t re-encode your videos while you edit, you don’t need to stress over losing video quality.The fundamental drawbacks to the program? It just supports the AVI and WMV video formats, and it doesn’t take into consideration sound editing and synchronisation. Still, on the off chance that you have zero video editing experience and just need to make basic edits, it’s an awesome choice.
VSDC Free Video Editor (Windows)The VSDC Free Video Editor can create some genuinely professional-looking video. The software supports almost every popular format, the program offers professional video effects, including object transformation and colour grading adjustments, and in addition professional sound effects. What’s more, unlike WeVideo, the VSDC Free Video Editor is really free. You can utilise the program’s full list of capabilities without dealing with bothersome watermarks.Be that as it may, shockingly, there is one catch. On the off chance that you need specialised support, you have to pay.
Wondershare Filmora (Windows/Mac)Wondershare Filmora (Wondershare Video Editor) is the ideal alternative, on the off chance that you are looking for something basic as a beginner.The easy mode creates a video automatically from your footage for you based on a template that you can select. It includes some music and creates a complete video in a matter of minutes. Go into “Full Feature Mode,” and you’ll have the capacity to do a whole lot more – from editing, transitions, and adding overlays, to playing video clips backwards, to utilising split-screen or picture in picture effects. Sounds like the dream? The free form of Wondershare Filmora adds a watermark to your videos so that you can sign up for their paid services.
Usually, there are two main categories for video hosting and publishing, when it comes to organisations. This is on account of the material.
Is it exclusive information and does it contain competitive insights and numbers that shouldn’t be shared in the public domain?
Do we want to reach as many targetted viewers as possible
What video hosting is best for your business?
Now, on the other hand, there are product videos. You want to reach as many people as possible and grow viewers and average dwell time. YouTube is the most popular place to host videos. But a lot of startups are looking for other options. A more intuitive dashboard, better analytics and multi-admin privileges. These features are actually more intuitive and work better on YouTube, and we’ll get to that in a bit.
What dissuades startups from sticking with YouTube for their video hosting?
It’s typically the numbers game. With dismal numbers, most new brands are discouraged with the YouTube platform. This has a lot to do with the way Google and YouTube have projected themselves. You could reach billions of customers on their platform and become world famous overnight. The reality on the ground is very very far from. Crickets!
YouTube does a very poor job of reaching your content to your viewers. Sometimes the updates are sent in the middle of the night even when your audience is knocked out.
You’re not going to get a kick out of this:
YouTube is the best alternative to hosting videos for new companies.
Oh my goodness! Why?
Google and YouTube rank #1 and #2 web indexes on the planet.
YouTube streams videos significantly quicker than any other video hosting site, and in any location on the planet. This is on the grounds that they probably have a video hosting server very close to you. What’s more interesting, if there’s a video being consumed in a specific region, YouTube will cache that video and furthermore push it to individuals close-by.
YouTube hosting is still free. It’s one of the top free video hosting sites.
YouTube promotions on Google Adwords are super cheap to other forms of advertising.
YouTube being so well known, there are a considerable number of free and paid third-party apps and plugins being produced for YouTube regularly. Black hat as well!
When you interface your YouTube channel to a brand account YouTube supports multiple administrators.
YouTube Analytics are second to none. You’d see a considerable measure of channels on YouTube talking about video marketing. They learn and share awesome bits of information about how to utilise analytics for YouTube SERP and how a group of viewers consume their content. The have some great tips for marketing videos on YouTube. You can connect your YouTube videos and channels to Google Analytics too.
Outside of the YouTube community group, there are huge amounts of FaceBook and Yahoo Groups for every niche. Also forums and blog sites as well. Chrome has a huge amount of social sharing add-ons too. You could consider automated apps like IFTTT or Buffer to routinely share your videos on numerous platforms.
Website and Landing Page Video
Here’s the place startups seem to lose out on. Yes, a strong viable Video Marketing Strategy. Making a fabulous video doesn’t mean getting eyeballs and conversions. Explainer Videos, however, do enable pages to rank higher in search results and increase audience retention since viewers would look over pics in milliseconds. Yet, in any event with video, viewers tend to spend a couple of minutes. In the event that the video story connects with them deeply, they may invest considerably higher engagement on the page.
Make videos with intuitive scripts that address your viewers queries even before they think about them. This has a lot to do about putting yourself in your viewer’s shoes and understanding your audience a whole lot better. Marketing agenda needs to take a back seat if you want success.
Address only one or two key focuses in a video that really connect with your audience. Focus on elements and instances that will touch their hearts. Everyone wants to know how you will make their lives simple and save them time. Why? So that they can do more things that are important to them in their day. As opposed to rattling off every one of your scripted feature-benefits and milestones. No one wants to be schooled.
Put a big chunk of your financial budget into a good marketing and media plan to share your video on various platforms. Don’t forget to include clever promotions that associate with your brand and video. There are video marketing companies that will do this for you. Try not to do everything yourself and waste your time attempting to do it without help. Don’t wait for organic shares within your circles.
Learn from your video-analytics and change your campaigns and video edits till you get a recipe that works. Keep evolving. See what you’re competition is doing right. Individuals will begin to share your videos organically outside their circles. That’s when you want to push your video even further with ads.
Going viral means different things for different brands.
Video production presents your company with a brand new opportunity for marketing. As a corporate explainer video company, I work with entrepreneurs often. Perhaps, you have a medium to small sized business.
Sample business advertisement video example
You might be asking yourself if a video is right for you?
The answer in short, by adding video to your small business marketing plan you’re bound to see a rise in subscribers and conversions. You might be asking yourself if a video is right for you? The answer in short, by adding video to your small business marketing plan you’re bound to see a rise in subscribers and conversions.
Reaching a Global Audience with Video Advertising.
The benefit of online video marketing for small business doesn’t only lie in its global reach. You’ll find video provides a cost effective method of advertising. YouTube ads are really inexpensive for most niches. If you target an international audience, you’d be surprised to know: There are a lot of English-speaking countries like Finland, Singapore, Malaysia and India where YouTube ads are really cheap. Even when it’s for video marketing for small local business, YouTube ads are very cheap.
Small Business Video Production.
All that you need is a camcorder or any video recording device. A Smartphone, for instance, you’ll find that it is capable of producing great video content.
Before moving forward with a video for your small biz, let’s get familiar with a couple of things.
Online video allows viewers to see what you have to offer. If you create a video for your company you’ll find that it pays off for itself. Add video to your article content to make it rich and sticky. Creating videos for small biz will enable you to use your creative thinking to create something which has value and connects with your audience. Explore this new dimension to the medium.
If you’re not sure where to begin, You can simply take the content or sales page copy, convert it into a video and add a voice over narration.
A key to growing your business: is not waiting for organic growth. The other thing I have personally learned is that you need to automate or outsource tasks and pay attention to the bigger picture, like driving your business forward. A good way to do this, is to prioritise your daily responsibilities. See what tasks are taking up too much of your time. Get some of these jobs done by outsourcing. Taking control of your campaigns with media plans.
If you have no clue, learn from what your competition is doing!
Outsourcing your video production work doesn’t have to always be expensive. You might need a simple video to make your article more sticky. If you intend to create a video for a small company, You have a choice of different video styles to select from. Getting a quick video done isn’t that expensive anymore, it can be done quite easily on freelancer sites. If you wish to keep video production costs low then search for somebody affordable online. The simple truth is a video for a small company is inexpensive. You could commission quick videos for $5.
Here are a few sites that can help you find a freelancer to do your online video gig:
You don’t want to go cheap for every video! You need to consider your brand too. A balance of good quality videos is required for a successful campaign. A really bad one can cause a negative impact in your audience perception of your brand.
A professional explainer video company will be capable of making a video for your small business and can advise you on the right technology: camera, lighting, animation, etc. The final output can be can exceed the expectations of your audience.
Publishing and hosting your videos.
On YouTube, you’ll find an assortment of video content, some really good, some not so much. As competitive as YouTube maybe, it’s still the best platform to stream videos fast. This has to be the very best video promotional tool to take benefit of if you’re using video for small business. Push your video with a strong advertising campaign and you’ll break the threshold. More company owners are using video production in their campaigns to be able to promote their merchandise or services every day. Video on a web page simply tells Google to pay attention to it. And your visitors linger on a bit longer.
It’s crazy easy, isn’t it? Who would have ever thought that anyone could make a movie. I never imagined filmmaking would become so cheap and that video cameras would be put in everyone’s hands.
Well, shooting video on your smartphone isn’t mostly the problem. What typically happens with mobile phone users is that they shoot a lot of videos, but the videos don’t really tell a complete story, or they don’t seem worthy of sharing. After a few days, those videos are deleted to make space for other stuff.
Some of us might be here, just to learn how to do better home videos.
But hey! There’s more. You could get some really professional videos out from your smartphone. A camera is a camera after all right. And some of the cameras on smartphones are even better than DSLR cameras when it comes to smart features, workflows and video production. Especially, if your content marketing plans need you to produce regular videos for your small business and it’s getting really difficult to afford the expensive setups and production costs…
So let’s get into smartphone video production.
What needs to come together to make a good video? Audio, Lighting, Camera and your subject. Well, there’s post production too.
Your workflow might change a bit depending on what kind of footage you are shooting. But let’s explore a general idea about creating videos for YouTube.
Audio: If you’re recording live action videos, try and choose a quiet place with minimum echo. Some kinds of shoots won’t allow you to have a quiet place, for these we’ll plan to mute the audio on the recording and replace it with voice over and music in post production.
Lighting: Cameras usually don’t work well in extreme lighting conditions. So harsh overhead sunlight in the afternoon causes burnt out highlights and harsh shadows. Meanwhile, low light gives you a lot of noise and makes it difficult to focus on your subjects. Soft overcast natural light, shooting in the shade during the day or a diffused artificial light will be better suited for video recording. Sometimes, sitting next to a window also gives you a lovely diffused light depending on what time of the day it is.
Smartphone video recording: Most smartphones have good interfaces for video recording. But you could always explore video recording apps from the app store for specific features. Like, if your default camera app doesn’t have a touch to focus or exposure control. If you are shooting the video yourself, it’s better to shoot with the back camera, rather than the selfie mode, on most phones the back camera has better quality and features. Also, it’s easier to look at the lens during takes while you talk directly into the camera, watching yourself could get a bit distracting. It does for me.
Smartphone filmmaking equipment: You will need to invest in a tripod and an adapter to connect your smartphone to the tripod. For audio, your handsfree will do. Or if you can have your subject talk loud and be closer to the camera, your phone should be able to pick up reasonably good audio.
Smartphone video stabiliser: You don’t need one. Stabilisers don’t really add that much value. Smartphone video stabilisers with gimbals are expensive. They’re around $300. And for most cases, you can get away with a selfie stick or monopod.
How to make a YouTube video on your iPhone or smartphone?
A lot of content creators are looking to make videos on their iPhones. Meanwhile, I also regularly have people asking me to recommend good YouTube channels for education, varied DIY projects, cookery, and tech channels too. So there’s a demand for this kind of YouTube content. Meanwhile, full disclaimer: YouTube ad revenue is really low and it’s unlikely that your YouTube revenue alone will pay for your setup or even cover your costs. So should do YouTube only if you really want to put your content out there and share your ideas with the world.YouTube is probably not the money making tool that it is projected to be.
For most use cases there are a couple of different kinds of shots you might want to do when it comes to YouTube videos.
A live action shot of a talent talking into the camera.
B-Roll shots like shots of food for a cookery show, different shots angles for a gadget review or a whiteboard over the top shot for an educational channel.
Screen recording or digital whiteboard shots or time-lapse for app reviews and whiteboard animations.
A typical workflow is as below:
Scripting: Have a clear idea about what you are going to say or show, this will save you heaps of retakes.
Audio: Don’t neglect audio quality, consider recording audio in a quiet place with minimum echo.
Lighting: You might have to invest in at least one light with a diffuser along with a light stand. You can hook up a DIY light or a LED light and diffuse it with paper even.
Production: We’re all human, we make mistakes. So do shorter takes according to your comfort level. I usually delete bad takes when they happen and redo them right away so that I don’t have to sort through all the takes later. Doing shorter scenes also helps because I personally make fewer mistakes and fumble less when I do short scenes of 20 seconds. Also, shoot video in landscape mode. Most video formats are landscape. Try and stay slightly off centre to your framing but not completely at the edges. This is because smartphone cameras usually have wide angle lenses and it will destroy your frame.
B-Roll: Also consider taking photographs of all your frames. Sometimes, when you add the voice or titles the video you have recorded might not be long enough to support them. You could get away with adding an image with slight movement like a pan or zoom in.
Post Production: Choosing a good video editing app that works for you is imperative to a smooth workflow for post production Cyberlink PowerDirector, Adobe Clip and Splice are really good video editing apps. They have all the advanced features you need to create videos for YouTube. If you want to try something more simple apps like GoPro Quik and Majesto, will even automatically edit your videos. These are good for highlight videos.
Live Editing Workflow for Smartphone Filmmaking:
When I do a restaurant review; or a cooking video. I use this technique. Most Android phones have a pause record feature during recording. So what I practice a shot, once I’m happy with it I hit the record button and go for a take. The take lasts for about 4 to 6 seconds and then I hit pause. I move on to the next angle and I record again. This way I edit while I record and I have a video, ready to go. I mute the audio and a music track to it.
You might be wondering “What is influencer marketing?”
Influencers are incredibly important and have a significant effect on business. This may be within smaller local circles as well as around the globe. Influencer advertising could be looked at as an extremely customised way of marketing. With the prevalence of guerilla and viral marketing in today’s business environment, Influencer advertising became much more common and popular with the explosion of social networks. Influencers have reached their status by gaining knowledge, trust, and experience in their particular niche by mastering the art of broadcasting, content creation and growing relationships with millions of subscribers around the world.
Here are some influencer marketing statistics.
70% of youngsters: YouTube fans trust influencer sentiments over conventional famous personalities.
51% of advertisers say that video content from influencers delivers the best ROI.
86% of the most-viewed video recordings on YouTube were made by influencers, contrasted with 14 percent by big brands, themselves.
71% of shoppers will probably make a purchase in view of an online networking reference.
86% of women look to social media to influence their purchases.
32% of influencers who work with brands recommend FaceBook as the best platform, and Instagram next at 24%.
Influencer advertising for video is extremely targetted marketing. You could take two routes, 1) user-generated content: influencers create videos for you. 2) Influencers promote your video in their niches.
When you have influencer marketing on your radar, it’s always a good idea to get inputs from influencers regarding your storyline and audience retention tactics based on their experiences with their niche audience. If you work with them right from the conception and pre-production stage, you have better chances of getting your video to go viral.
With the prevalence of guerilla and viral marketing in today’s business environment, Influencer advertising became much more common and popular during the last couple of years. The reality is that influencers have reached their status by gaining knowledge, trust and experience in their particular niche. Well, It’s not always safe to assume that most of the advice that each influencer hands out is always perfect advice that works for everybody. But they generally know their stuff and their audience. There are times when influencers you’re following make guarantees. Sometimes, logic tells you that it won’t happen, you might be right. You need to listen to your gut too. It probably won’t end up just how that the influencer may say that it will. This is because every business is different.An audience may interact and connect with your brand differently. All popular social media profiles might not be influencers. It’s a good thing for an individual to be popular, but that’s not necessary that they are influencers. It takes
All popular social media profiles might not be influencers. It’s a good thing for an individual to be popular, but that’s not necessary that they are influencers. And it’s not guaranteed that a certain person might be the right influencer for your business. You might want to do a little research and see if their opinions and values are similar to your brand ideals.
Influencers won’t agree to work with you until you pay them: That’s not necessarily true!.
Obviously, every business person is in business to make money too. It really depends upon what you’re offering and on what he influencer hopes to get out of the relationship with you or your company. The probabilities are very good that you’ve got something which the influencer finds valuable and you might very well be capable of striking a deal with her or him. Cultivating relationships between brands and influencers is always difficult: regardless if you’re starting something new or you’re adding influencers down the road to your content advertising strategy, you need to realise that you’ll need to work along with them to grow together.
ROI ends your relationship with the influencer: That is a huge myth and far from the truth. You should set your goals from the very beginning of the relationship and work towards and attain those goals with the influencer. What you actually want is to have an everlasting connection with the influencer. That influencer will assist you to bring your company to another level, which is precisely what you would like to happen.
A good or rather best explainer video always comes out understanding your target group, doing a better production compared to your competition and doing justice to your story.
Understanding your audience: When you live, breathe and talk to your audience: You know what they like? What they relate to? and How they react to situations? When developing your story all these nuances come into play, as you understand your different characters in your explainer video script better, you will be able to tell your story from different points of view and dimensions. You will start to ask yourself, What elements must go into the background visuals of your explainer? What view or frame would suit the intensity or passion of that dialogue? Should it be a close-up, top angle, suggestion-view? So if you know your audience and you develop a story around this information and address their problem areas, you will have something that they can connect with and as a result, they will more likely engage with your video and share it among their peers.
Don’t overkill with features and benefits. A lot of us are very passionate about our business. We often think: hey! if I tell my viewers every feature and benefit it will connect with them better. Or it will connect to a much larger demographic. Meanwhile, for a viewer, it feels like an overwhelming download of unnecessary information and propaganda being pushed at them. Naturally, this won’t pique their interest. They are most likely to switch to another tab or view something else.“Get to the heart of the matter!” and “Keep the main thing the main thing.”So the sooner you get to the point and also get to the heart of the matter which is typical, How will my service change your life for the better? or to the effect of “How will I help you save time? So that you could do things that you love?”
We are all natural born storytellers. Tell your story. We have learned and transferred information over generations through folklore and stories. It’s a very primal behavior. So using storytelling narrative in your script structure will help engage and satisfy viewers. It will leave them with a positive impression of your brand and business.
When you’ve got the right story and tested it out, it’s also time to see What is my competition doing? What kind of video is working for them? What kind of animation and characters are they using? This is an easy step, be hypercritical about your competitions video so that you can fix things and make yours better. We’re all mostly pretty good at criticizing other people’s work, and rather enjoy it too. Anytime, you’re not sure what to do, the best cheat or video hack is to look at what your competition is doing. So look at what your competition is doing before you create your animated explainer video.
Doing justice to your story. Now, a story needs to be told well with all the bells and whistles. Yes? But often, we have restraints, we understand that explainer videos need to be short, typically 2 to 3 minutes. And we don’t always have huge budgets. Cut your coat according to your cloth. See what best you can do with your budget. Creating low-quality explainer videos can be hugely harmful to your brand. They can ruin your brand perception. Viewers will look at your brand in a negative light. So if you’re not ready for a good quality video to consider maybe a very well designed powerpoint slide with characters and speech bubbles. A video is not the only way to tell stories. The slides could also be converted into a video. They’ll look static but they’ll still look customized and will be engaging.
We all want a great Marketing and Promotion Strategy makes us hopeful of acquiring the right exposure for our products or services. We would like to reach out to the right audience and customer base.
This proved to be an extremely costly affair in the past, which involved a lot of preparation. Digital online advertising came along and offered companies an affordable option that’s proving to be very efficient. The mass market is now aware of the benefits they could reap from online marketing. With the advent of consultants and agencies that specialise in this field of work, on-line companies soon realized that these services offered them a way to get their products or services noticed by customers.
They could instil the desire to purchase their merchandise that meant they became valued clients. Digital online advertising works very effectively for on-line companies, but the impact on the mass market has a somewhat peculiar effect and the explanation for this is that it is regulated by DRM. This exists in the form of copy protections, on-line verifications and encryptions which shield and restrict earnings from items being sold. There are always two sides to the story, and many believe the DRM or Digital Rights Management policies result in the customer suffering the consequences of all the registration and confirmation procedures that individuals lawfully own rights to in the first place, this being the applications or digital media in a query.
The measures are in place to protect users copyrights and are also there to target offenders who violate copyright laws. These individuals aren’t really impacted by the measures often, this makes the entire system fall apart and become fairly meaningless. Digital online marketing on the web is big business, however, this form of advertising is used through TV, radio along with other media platforms. The advent of social network becoming such a strong advertising platform. Consumers accumulated a huge amount of power over how they should be approached while items are sold to them and when they’re interested in these items. This has led to a complete reflection on how advertising can be targetted by marketers, who in the past had lost control to some extent, on how they presented services and products to prospective customers. Search engines play an important role in digital online advertising so planning a strategy yourself means you’ll need to be aware of what digital online advertising really involves and what techniques you may use to your benefit. Web banners, web blogs and having an ad and your website listed in an internet search engine are popular methods of digital advertising but are not enough.
Search engines play an important role in digital online advertising so planning a strategy yourself means you’ll need to be aware of what digital online advertising really involves and what techniques you may use to your benefit. Web banners, web blogs and having an ad and your website listed in an internet search engine are traditional methods of digital advertising but are not enough.
Google has recently been sued for having a conflict of interest by marketing their own products on search results, thus being unfair to advertisers and content creators. A lot of YouTube advertisers have also pulled back from advertising campaigns as their brands were linked to content that might seem offensive to some of their fans.
Sometimes it’s just best to allocate work to the experts and hire a digital agency to sort out your online media campaigns especially if you are a small business.
Corporate Video has become a significant piece of solving any corporate marketing strategy. With so many options in the market for corporate films, explainer video productions and even better offers and competitive pricing it is possible to get sidelined and miss out on producing a good quality corporate video for your organization.
It’s hard to book appointments with leadership and it’s difficult to block a date for a shoot. There might be too many stakeholders involved in the approval process that might not have the necessary experience while dealing with video production. The accounts and procurement team may pressurise the business owner to pick the most cost effect vendor. The vendor might not understand the target audience and intent of the production and create something completely different from what is expected. Don’t be too hard on yourself.
In this blog, I’d like to candidly share some tips to create quality corporate video productions and also take you through the different steps and workflows involved in producing your corporate film.
When you are commissioning a corporate video production it’s extremely helpful to have someone internally onboard with experience in dealing with corporate videos with external vendor production companies. Having someone on your side will give you a better perspective on deliverables and will also help in translating the right and required information for the inputs and briefs for your video.
Expectations v/s Reality
Often, our expectations are a bit different from the ground reality. We expect a 5-minute interview to be completed in 10 minutes but in reality, it could take even up to two hours or more. Maybe, the security at the gate didn’t have prior notice that equipment was to come in for the video shoot. Or the admin and facilities team weren’t available to give access to raw power for the lighting equipment. Corporate professionals are not actors, sometimes they might need more time to get comfortable in front of the camera and several retakes later you might get an acceptable delivery. The process requires patience and foresight that everything might not go according to plan. Considering all contingencies is imperative to any production.
The Brief, Story, Written Edit and Storyboard.
As a business stakeholder, all you need to really concern yourself about is understanding your audience. Typically, you have the primary audience that will consume the video and your secondary audience who are other stakeholders in the project that will approve the video for mass consumption. It’s imperative to understand both their requirements and expectations. Finding the right balance by making a video interesting enough for your primary audience, meanwhile, communicating all the mandatory information from your other stakeholders is the key to creating a successful brief. Most production houses will take it from there and will be able to come back to you with a story. And if something is left out they will share data and experiences on how adding certain elements like your origin story, emotions of motivation, confidence and strength and an overall satisfying tone of growth and achievement can complete your story and make it more palatable for your audience to invest in.
Corporate Video Production
A corporate video production leverages on the foundation of having an experienced crew. A cameraman, director of photography and director ensure that the set and shot is thought through with optimum lighting, camera settings, camera movements, equipment and audio levels. A sound engineer takes responsibility of capturing quality audio that is either recorded separately or fed back into the camera. An art director might work on creating a set with props if required. A makeup artist and stylist will ensure that the talents are camera ready. The assistant director typically works with the talents, helps them with rehearsing their dialogues and deliver their parts to the camera. The director oversees the video shoot and ensures that the scenes and takes progress and are up to standards. Camera, lighting assistants and the production manager take care of all the nitty-gritty of setting up the equipment and moving things around.
A backup of all footage is always stored. Good takes are separated from the not-ok takes and the editor starts to work towards developing the first cut. In parallel, music, voiceover, special effects and graphics are developed that also go into the video edit. Here is a crucial part, everyone needs to know that the first cut is a rough cut and is not the final video. Insisting on polishing up and finishing the video can cause a lot of havoc in the workflow. Because even a small change can ripple into redoing the voice over, re-creating the music track, choosing another piece of footage and so on. I couldn’t stress more here, GET APPROVALS! Only once the first cut is approved, get into producing and finishing the video with all effects. The first cut is going to look dull and raw, this part of the video is to understand the flow and if the story is coming through clearly. It’s also a good time to recommend all changes that need to be done. Avoid creating something completely different from the original storyboard because you could be left in a mess. Encourage stakeholders to recommend changes within the boundaries of the deliverables of the project and within the confinement of the approved storyboard. This will ensure on-time project delivery and keep any additional costs to the minimum. On approval, changes are made, the video goes through colour grading to match different scenes and cameras and gives it that visually appealing cinematic or corporate style look.
If you have any questions related to corporate video productions. Feel free to send me your message from the form below.